Give and You Will Receive | The Benefits of Client Gifting
Clients are people, and people just love receiving gifts. It's as simple as that. Have you ever heard the quote "give and you will receive"? Think about it. The more you give, the more good things will come your way. People do business with those they know and like. Sending a thoughtful and local gift is the perfect way to distinguish your business as a preferred partner.
1 | MAINTAIN CUSTOMER LOYALTY
Who's used some sort of drip campaign to stay in touch with clients? Gifting can be a form of just that, opening up the lines of contact. The client will most likely reply, providing you the opportunity to discuss ongoing business needs and solutions.
Think of opportunities for you to send a thoughtful gift. Is there a baby being born? Send a congratulations gift. What about a wedding? It's your opportunity to stand out. With a variety of collections and products, and the ability to customize a collection, Nashville City Collection is a gifting option that will stand out.
Here are some examples of reasons to gift clients:
2 | STAY TOP OF MIND
As an example, let's say one of your clients is celebrating a birthday. You send him a Taste of Nashville Collection, and he loves it. This collection features locally made consumable snacks and baked goods. Every time he snacks on the popcorn, he thinks of you. When he uses the Southern Gentleman sauce, even months after you've given the collection, he thinks of you again. When he goes to make the Soberdough bread, he thinks of you. This is a real opportunity to stay top of mind for your clients. Giving a thoughtful gift reminds the receiver that they are important to you. This positive feeling that increases loyalty.
3 | ATTRACT NEW BUSINESS
If you make an impact on you existing clients and maintain a lasting relationships, they will be your advocates as you search for new business. You do something nice for them, and they will remember, making them that much more likely to refer you to their network. Referrals are HUGE!
4 | BRIDGE THE DISTANCE
Regardless of where you are geographically speaking, you can send your clients a piece of Nashville to make them feel close even when you are miles away.
5 | DO SOMETHING DIFFERENT
Live on the edge, as they say! Chances are, you aren’t the only business your client works with, but gifting Nashville City Collection may help you stand out. Creating and maintaining successful client relationships can include a variety of strategies and factors. A thank-you card or phone call is nice, but don’t stop there. Give the unique, local gift of Nashville City Collection.
All in all, the benefits of client gifting are endless. Think of the last time you received a thoughtful gift. How did it make you feel? Give your clients that same, warm feeling.
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